Treatment sheet

Treatment sheet Music magazine

Target readership: STOMP is a new magazine that is aimed at individuals aged 18-25. However this age could vary slightly as some older readers that have a passion for music could also read this magazine. In some cases 16 and 17 year olds may enjoy the magazine. All of the readers will have a particular interest in house music and mixing music and may even mix themselves. The readers of STOMP will often be interested in going to events where their favourite DJ’s are playing. They are often students that rely on their parents for finance or minimum wage, therefore looking for good deals; the price of the magazine is reflected on regarding this. Readers are often interested in socialising at music events, having a good time and making memories that make their life interesting to look back on; often incorporating the consumption of alcohol.  

Form and style: STOMP is a full colour magazine that includes celebrity news, gossip and interviews artists from that genre. It also contains reviews, track listings, novelty articles, advice and free posters/photographs for the readers to keep. The colour scheme reflects the genre of music and the readers themselves as it is lively and individual. The magazine often has dark backgrounds so the bright, neon colours stand out off it. A bright pink and green are used throughout and also white as it stands out remarkably off the dark backgrounds. There are also bold fonts and striking images that catch the eye of the reader. STOMP will always feature a famous celebrity on the front cover to attract the target audience. The magazine will feature dates of sets and where, gossip about celebrities and competitions to make it information and an enjoyable read. It will sell at £2.50 monthly to be affordable for the target audience to pay on their budget and even desirable.

Themes and Typical features: Stomp will contain many of the typical features of a music magazine including: interviews, news, dates, reviews, and posters. It will also have pages that promote up and coming artists and also encouraging budding DJ’s to further their skills and follow their dreams. There will be a slight comedy aspect to some of the articles and articles related to issues that the target reader will come across. A large element of the magazine will be based on getting to know world famous artists in their personal life and not just their music career. The target audience will like the fact that STOMP is offering something free for them also as it will often feature a free CD or a chance to win tickets to an event or both.  Language used in the magazine will be fairly informal to appeal to the target audience and create a trusting relationship with STOMP and its readers.

Potential Advertisers: Many brands will be advertised in STOMP every month. These will be particularly associated with the genre such as HMV, Creamfeilds festival, Brands of decks, websites for vinyl, clothing sites for special rave events and fancy dress, neon paint brands, Soundcloud, artist’s albums etc.

Editorial team: The editorial team for STOMP will be comprised of experienced designers and writers, both male and female. This means that the magazine will appeal to both genders. The team will be around the age of 25, this means that they are up to date with what readers want and maybe issues that 18 year old readers may face. However there will also be feedback from younger readers.